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The Rise of The Social Seller

The ticket for entry in becoming an online retailer has never been more accessible. One after another, companies like WordPress, Squarespace, Shopify, and Instagram have brought the brilliant operations of Big Box Retailers to makers, side hustlers and early stage founders alike. Starting at $99 per month, you’ll be able to use the classic Sandbox Commerce platform to design and launch your app within a week. This variety of great vendors and their abilities to Read more…

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What I’m Asked Series: What is the Difference Between Responsive Web and Native Apps?

In this aptly titled recurring series, ‘What I’m Asked’ I try to give a high-level understanding of some of e-commerce more complicated questions. My name is Alec Boyd and I’m the Head of Growth at Sandbox Commerce. Most of my day is spent chatting with e-commerce business from a variety of sizes. Whether I’m chatting with a Chief Marketing Officer or a business owner who is trying to quit their 9-5, the question of ‘What’s Read more…

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The Times Are a Changin’ – Why Your Store Needs a Mobile App

To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie – early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure. In a scramble for retailers of all shapes and sizes to adapt to the mobile world, they’re focusing on getting their product out the door Read more…

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3 Tips to Increase ROI using Content Marketing

There are a lot of myths and black magic surrounding return on investment (ROI) in regards to content marketing. Most store owners have heard the old adages like, “play the long game and it’ll pay off someday” or “becoming a knowledgeable voice and the buyers will seek you out”. Shop owners have a lot of fish to fry and it’s hard to justify such a cumbersome task that has an intangible ROI. More importantly, a Read more…

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Tips for Retailers, P1 – Encouraging and Gathering Customer Referrals

Word of mouth – especially customer reviews – are one of the strongest tools an ecommerce entrepreneur has at their disposal. It is easy to let frustration set in after your customers are happily consuming your product and not sharing rave review, here are a few steps to encourage your customers to submit reviews. Knowing Where to Start It’s important to not take the blanket approach. It’s in your best interest to identify your most Read more…

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Optimizing Promotions for Your Store

There are thousands of different promotions a store can use to attract and boost business. Whether it’s 20% or $5 off your next purchase, many managers check a few cost figures and then arbitrarily throw their favorite promotion into action. By tracking and testing your different promotions, you can optimize and run the most effective sale The Nuts and Bolts One great metric to give you a high-level understanding of promotion effectiveness is MROI (Marketing Read more…

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Why Did Walmart Change It’s Name?

On February 1st, after 47 years being known as Wal-Mart Stores, the world’s largest retailer will officially change it’s name to Walmart Inc. Big deal, right? Most people (myself included) probably didn’t even realize the official name was Wal-Mart Stores until they announced the name change in December. So why does it matter? While the new name won’t inherently change anything about how Walmart does business, it represents a greater shift to embrace a more omnichannel Read more…

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E-Commerce Trends of 2018

The year of 2017 was a big one for e-commerce. From Amazon’s purchase of Whole Foods, to the partnership of Google Home and Walmart to ship items to people via Google Express, to Everlane’s decision to open its first brick-and-mortar store, e-commerce has found itself in the midst of some of the newest technology and biggest business, and we don’t expect this theme to end in 2018. From the advances in artificial intelligence, to augmented reality, e-commerce is utilizing Read more…