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Optimizing Promotions for Your Store

There are thousands of different promotions a store can use to attract and boost business. Whether it’s 20% or $5 off your next purchase, many managers check a few cost figures and then arbitrarily throw their favorite promotion into action. By tracking and testing your different promotions, you can optimize and run the most effective sale The Nuts and Bolts One great metric to give you a high-level understanding of promotion effectiveness is MROI (Marketing Read more…

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Why Did Walmart Change It’s Name?

On February 1st, after 47 years being known as Wal-Mart Stores, the world’s largest retailer will officially change it’s name to Walmart Inc. Big deal, right? Most people (myself included) probably didn’t even realize the official name was Wal-Mart Stores until they announced the name change in December. So why does it matter? While the new name won’t inherently change anything about how Walmart does business, it represents a greater shift to embrace a more omnichannel Read more…

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E-Commerce Trends of 2018

The year of 2017 was a big one for e-commerce. From Amazon’s purchase of Whole Foods, to the partnership of Google Home and Walmart to ship items to people via Google Express, to Everlane’s decision to open its first brick-and-mortar store, e-commerce has found itself in the midst of some of the newest technology and biggest business, and we don’t expect this theme to end in 2018. From the advances in artificial intelligence, to augmented reality, e-commerce is utilizing Read more…

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Do Remote Workers Help or Hurt Your Company?

If you’ve ever had a full time, nine to five office job, you have probably fantasized about skipping the morning commute, staying in your pajamas till noon, and working from home. Sounds nice, right? Well, the growth of technology in the past decade has made this fantasy a reality for an increasingly large number of people. In fact, according to the Work Foundation, 30% of office workers worked from any location for at least part Read more…

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Net Neutrality: The Good, The Bad, and The Ugly

Unless you’ve been living under a rock, you probably know that net neutrality died last week, and you probably have some sort of opinion about it. Between those celebrating the Federal Communications Commission’s vote, and those who believe this marks the end to free speech and the internet as we know it, everyone seems to have a strong opinion about the results of this vote. While it’s easy to get caught up in your own opinion, Read more…

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Breaking The Silence: Gender Discrimination In The Tech and Startup Industries

In 1843, Ada Lovelace published a translation of an article on the Analytical Engine, to which she added extensive notes which described how codes could be created for the device to handle letters and symbols along with numbers. She also theorized a method for the engine to repeat a series of instructions, a process known as looping that computer programs use today. She introduced many computer concepts a century before the development of the modern Read more…

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Black Friday 2017: The Biggest Mobile Shopping Day Ever

The Holiday Season is rapidly approaching, which means it’s time for the US to kick it into high gear and do what we do best: shop! With the gross sales and number of Black Friday shoppers increasing steadily every year, we are poised to have one of the biggest Black Fridays on record. The holiday promotions continue to start earlier and earlier each year, which means retailers need to do everything possible to stay ahead Read more…

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Reasons Online Merchants Fail To Convert

Even with the vast growth of online retail in the past decade, one of the biggest barriers that online merchants face today is low conversion rates. The ease of online shopping is what has made e-commerce so successful, but it also breeds an environment in which customers feel less pressure to buy. While conversion for brick and mortar shops average around 30%, online conversion rates of 5% or above are considered extremely good, as most online merchants Read more…

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Tips to Increase Mobile Sales on Black Friday

Black Friday is just around the corner, and as a retailer you know that this is the time to start kicking it into high gear. You probably wont be surprised to learn that mobile sales are expected to be be a huge part of Black Friday this year, so if you are a mobile retailer…be prepared! Being mobile already gives you a leg up, because most customers would rather stay home on their phone or Read more…

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Should Online Retailers Care About Cryptocurrency and Blockchain Technology?

The value of one bitcoin recently hit a record high of 5,500 U.S. dollars, a staggering rise of over 200% in value this year alone. So, if you haven’t been paying attention to the rise of cryptocurrencies and the underlying blockchain technology, it’s time to take notice. If it’s still a foreign concept to you, cryptocurrency is simply any form of currency that is decentralized, and strictly digital. With cryptocurrency, there is no need for Read more…