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Do Remote Workers Help or Hurt Your Company?

If you’ve ever had a full time, nine to five office job, you have probably fantasized about skipping the morning commute, staying in your pajamas till noon, and working from home. Sounds nice, right? Well, the growth of technology in the past decade has made this fantasy a reality for an increasingly large number of people. In fact, according to the Work Foundation, 30% of office workers worked from any location for at least part Read more…

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Net Neutrality: The Good, The Bad, and The Ugly

Unless you’ve been living under a rock, you probably know that net neutrality died last week, and you probably have some sort of opinion about it. Between those celebrating the Federal Communications Commission’s vote, and those who believe this marks the end to free speech and the internet as we know it, everyone seems to have a strong opinion about the results of this vote. While it’s easy to get caught up in your own opinion, Read more…

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Breaking The Silence: Gender Discrimination In The Tech and Startup Industries

In 1843, Ada Lovelace published a translation of an article on the Analytical Engine, to which she added extensive notes which described how codes could be created for the device to handle letters and symbols along with numbers. She also theorized a method for the engine to repeat a series of instructions, a process known as looping that computer programs use today. She introduced many computer concepts a century before the development of the modern Read more…

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Black Friday 2017: The Biggest Mobile Shopping Day Ever

The Holiday Season is rapidly approaching, which means it’s time for the US to kick it into high gear and do what we do best: shop! With the gross sales and number of Black Friday shoppers increasing steadily every year, we are poised to have one of the biggest Black Fridays on record. The holiday promotions continue to start earlier and earlier each year, which means retailers need to do everything possible to stay ahead Read more…

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Reasons Online Merchants Fail To Convert

Even with the vast growth of online retail in the past decade, one of the biggest barriers that online merchants face today is low conversion rates. The ease of online shopping is what has made e-commerce so successful, but it also breeds an environment in which customers feel less pressure to buy. While conversion for brick and mortar shops average around 30%, online conversion rates of 5% or above are considered extremely good, as most online merchants Read more…

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Tips to Increase Mobile Sales on Black Friday

Black Friday is just around the corner, and as a retailer you know that this is the time to start kicking it into high gear. You probably wont be surprised to learn that mobile sales are expected to be be a huge part of Black Friday this year, so if you are a mobile retailer…be prepared! Being mobile already gives you a leg up, because most customers would rather stay home on their phone or Read more…

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Should Online Retailers Care About Cryptocurrency and Blockchain Technology?

The value of one bitcoin recently hit a record high of 5,500 U.S. dollars, a staggering rise of over 200% in value this year alone. So, if you haven’t been paying attention to the rise of cryptocurrencies and the underlying blockchain technology, it’s time to take notice. If it’s still a foreign concept to you, cryptocurrency is simply any form of currency that is decentralized, and strictly digital. With cryptocurrency, there is no need for Read more…

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Update Your Retail App For iOS 11

Another iOS update has come and gone. This year Apple has made changes to many of their devices, including the Apple TV, Apple Watch, Mac, iPad, the new HomePod, and most importantly, iOS 11. Why, you ask should you care so much about this software update? Well, the answer is pretty simple: with every release of a new operating system, Apple gives special attention to apps that are updated for the new iOS. Whether you’re Read more…

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How Augmented Reality Will Shape the Future of Retail

About two decades ago, Walmart failed to recognize the potential of the internet. As a result, Amazon was able to claim a significant portion of the big box chain’s retail audience, and the success of online retail has only skyrocketed since. This goes to show how detrimental it can be to ignore the potential that new technology and innovation can bring. In the world of retail, a new innovation is on the rise which merchants Read more…