Latest Post

4 Reasons Retail Apps Fail

Its no secret that having a mobile app is increasingly important for almost any business, especially retail. Customers are demanding the convenience and efficiency that an app brings, and this is showing through increased sales, customer satisfaction, and revenue for countless retail companies who invested in a mobile app. However, there is another side to this story. It has been shown that 80% of all apps never get opened twice, and most of these forgotten apps are deleted Read more…

Latest Post

How Artificial Intelligence is Changing E-Commerce

For those of you who know Artificial Intelligence as solely the stuff of science fiction, wake up! Whether or not you’re aware of it, Artificial Intelligence (AI) has already made its way into many aspects of your life. AI helps to power Google’s search engine, Netflix recommendations, Siri, and many more things you use every day. Still a little fuzzy on what artificial intelligence actually is, and how it works? You’re probably not alone, so here’s Read more…

Latest Post

How to Keep Up With Changing Customer Expectations in E-Commerce

Customer shopping behaviors have already changed – and the pressure is now on merchants to keep up. It seems like each new generation is demanding something different from the shopping experience, and the rise of e-commerce has brought an onslaught of customers with increasingly high expectations for speed, reliability and convenience for shopping. With such rapid changes in customer demands, as well as technology, its easy to feel like you’re always one step behind. How Read more…

Latest Post

App Store Optimization Guide for Retail: How to Keep Up in a Mobile World

More than half of the world now uses a smartphone – a truly staggering statistic, especially considering it’s only been 25 years since Tim Berners-Lee made the ‘World Wide Web’ available to the public. Smartphones have truly become an extension of ourselves – a study conducted by Flurry shows that Americans spend over 5 hours a day on mobile devices, and about 92% of this time is spent in apps. As the use of apps Read more…

Latest Post

How to Drive Traffic to Your E-Commerce Store: A Marketing Guide

As many eCommerce retailers learn the hard way, having a great site or mobile app isn’t enough to have a successful online retail business. Without adequate marketing, it is nearly impossible to see immediate sales and long term growth in your business. This is often an aspect of eCommerce that is daunting for startups and even larger businesses, but luckily it doesn’t have to be a difficult task to gain an initial customer base or Read more…

Latest Post

5 Common Questions Asked by Retailers Going Mobile

For many retailers, making the choice to build a mobile app is somewhat daunting. It is a pricey investment that isn’t necessarily right for every business, and can often not pay off in the way you hope. We see a lot of retailers in this position, and we’ve come up with some frequently asked questions that make help expedite the process of going mobile. Q: I’m thinking about my mobile strategy for 2018, should I Read more…

Latest Post

Should Retailers Care About Progressive Web Apps (PWAs)?

In 2016, e-commerce sales in the U.S. hit an all time high of $394.86 billion, which is a whopping 15.6% increase since 2015. Meanwhile, e-commerce growth in the U.S. has consistently outpaced that of overall retail for the past six years, now accounting for 81% of the total retail market. This continuous growth in e-commerce can be largely attributed to an increase in shoppers making purchases on mobile devices. According to a report by comScore, as of 2016 Read more…

Latest Post

7 Common Problems Brands and Retailers Face When Building a Mobile App

Let’s face it — Building a mobile app to showcase your product’s and engage with your customer’s is incredibly risky! On average it takes a retailer 6 months and costs $120K per app store to go to market. So before you go off trying to build a Mobile App or Progressive Web App (PWA) on your own, I’ve saved you the headache by outlining the top 7 issues you might face as a retailer:  1. Learning the Languages, or Hiring a Developer who Read more…