How Apps Became the Largest Mobile Revenue Channel

If you blinked, you might have missed it… In 2018, it’s expected that United States shoppers will make over $118 billion in retail purchases on their smartphones. A stunning 66% of those purchases will occur in a mobile app. 

It shouldn’t come as a huge surprise, but mobile shoppers are the fasting growing group of any shoppers.

For any brand or retailer that is looking to grow their customer base, it’s impossible to ignore mobile apps. A lot of marketing and e-commerce approach these stats with skepticism though and many immediately ask how did they become so popular and what value do they actually add?

The answer is more obvious then you might think – every consumer has a finite amount of attention and space on their mobile device. Convincing any user to download your app on to their phone is a chance to capture their attention for as many hours a day they’re on their phone.

It also creates an unparalleled shopping experience for your loyal users. They’ll be the first to know about promos and collection announcements from push notifications. Their payment info is securely and they can quickly complete purchases with streamlined two-click checkouts.

The biggest value marketers find from having an app in the real world is the data that’s now available. Get further insights to consumers’ behavior, what type of device they’re using and a treasure chest information associated with Facebook logins.

If you take a step back and objectively look at all of these features, it’s easy to see why mobile apps are taking over.

The last thing I’ll tell you about is the most common pushback I hear on a daily basis; “we’re too small – who would download our app?”. The answer is your most loyal customers. Everyone is fighting to create and define a brand that is always on their customer’s mind. Lean into the fall and give them the app they’re looking for.

Powerful Push Notifications – Tips and Tricks

Powerful push notifications have forever changed the way brands and retailers can engage and communicate with their customers.

With Sandbox Commerce, it’s easy to send push notifications that direct users to collections, items, and other promotions

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Here are some tried and tested suggestions for deploying push notifications that will get opened, help with customer engagement and drive sales:

  • Make it short and sweet: This will likely be the first content your customers will be engaging with through your app. Using humor, current events or a pun or two is even encouraged.
  • Use app-exclusive promotions: Creating a culture where your customers know that the best deals come from the app is an easy way to build loyalty. These first subscribers will be first to know about promotions and discounts that can only be found on the app. Don’t be shy about directing them to original content and collections – this all helps build buzz and engagement
  • Directing to a product or collection: as mentioned in the previous point, it’s important to direct users to a product or collection. It’s a simple call to action and you can choose to feature any collection or item in your store.
  • Sending push notifications regularly: Don’t be a stranger to your customer. Set a schedule and stay fresh in their minds by regularly engaging with your customers. It’s always important to use their time wisely – send them to original content, in-app promotions or new product/collection releases.

Push notifications are one of the best ways to bring traffic to your store and boost sales. The Sandbox App Builder allows you to do this with just a few clicks and agencies and other paid marketing. By encouraging your customers to download your app, you’re opening a whole new way to engage with your users and built a loyal following.