If you blinked, you might have missed it… In 2018, it’s expected that United States shoppers will make over $118 billion in retail purchases on their smartphones. A stunning 66% of those purchases will occur in a mobile app.
It shouldn’t come as a huge surprise, but mobile shoppers are the fasting growing group of any shoppers.
For any brand or retailer that is looking to grow their customer base, it’s impossible to ignore mobile apps. A lot of marketing and e-commerce approach these stats with skepticism though and many immediately ask how did they become so popular and what value do they actually add?
The answer is more obvious then you might think – every consumer has a finite amount of attention and space on their mobile device. Convincing any user to download your app on to their phone is a chance to capture their attention for as many hours a day they’re on their phone.
It also creates an unparalleled shopping experience for your loyal users. They’ll be the first to know about promos and collection announcements from push notifications. Their payment info is securely and they can quickly complete purchases with streamlined two-click checkouts.
The biggest value marketers find from having an app in the real world is the data that’s now available. Get further insights to consumers’ behavior, what type of device they’re using and a treasure chest information associated with Facebook logins.
If you take a step back and objectively look at all of these features, it’s easy to see why mobile apps are taking over.
The last thing I’ll tell you about is the most common pushback I hear on a daily basis; “we’re too small – who would download our app?”. The answer is your most loyal customers. Everyone is fighting to create and define a brand that is always on their customer’s mind. Lean into the fall and give them the app they’re looking for.