Bringing AR to E-Commerce

Apple recently announced iOS 12 at their developer conference. Along with with a handful of incremental updates, there was a big emphasis on their new AR Kit.

With technologies biggest mover putting skin in the AR game, we’ll begin to see more and more AR in our daily lives and eventually trickle into shopping experiences. Shopify also announced that they will bring Apple’s latest AR tech to their platform and give stores new opportunities to implement AR to their products.

What Does AR Mean for My Website Design?

AR offers a shopping experience that a series of photos could never offer. It allows users to engage with your products without ever leaving their house. It will become essential to showcase your products like this, front and center, to offer a cutting edge shopping experience.

Compiling 3d images is a task that Shopify is diligently and iteratively solving. There will be a large upfront challenge to capture these renderings of existing products, but it will be critical for future-proofing your shopping experience. These is the largest hurdle retailers currently face in the AR world from a resources standpoint.

Bringing AR to Mobile

Shopify is doing their best to bring their AR feature set to mobile internet browsing experiences, but they’re not quite there yet. The best option is to still bringing AR to a native application.

If you’re interested in turning your Shopify store into a native app with an AR shopping experience, feel free to grab a time to chat about it with us.

Using Smart Design to Improve Your E-Commerce Store

In the next few blog post, we’re going to uncover some of the best ways to optimize your e-commerce store for checkout. A checkout flow might seem obvious to you, but it’s likely harming your revenue more than you realize. 

Anytime I consult on optimizing an e-commerce store, I ask the contact person these 3 questions…

1) What problem are you trying to solve? Most of the time, the answer is pretty simple. People are always hoping to decrease abandon cart, increase sales conversion rates or maybe solicit email list registrants. Whatever the problem you’re trying to solve – make sure it’s clearly defined because it’s crucial for the next step.

2) Is there data to PROVE this problem exists? We live in a day in age that allows us to track every click, scroll and engagement on our websites. If you can’t provide data that prove this problem exists – go back to step one and make sure you’re able to PROVE this problem exists. 

If you have the data to prove the problem – give yourself a pat on the back. Now take a few minutes to hypothesize what might improve the solution. Take time to think about the less obvious things; button position and color, call-to-actions, and the sequence of which things are displayed. These are all easy things to a/b test

**It’s also important to compare your stats with other players in the industry. You might be trying to optimize an already optimized figure**

3) What does success look like to you? You’ve already provided the analytics that prove what problem exists, now define a scenario in which you have “solved” the problem. It’s important to be realistic with your goals here. No one is going to increase conversion by 33% and you should know that a 3-8% improvement is a win. 

Later this week, we’ll be going through more scenarios of improving your store’s performance in more focused segments. These 3 questions will be acting as the groundwork