By the end of 2019, it’s expected that over 40% of e-commerce will be generated from a mobile device. This segment of sales is the quickest growing segment and it is expected to grow 13% year over year through 2021.
We all know that more and more users are shopping more frequently on their phones, but most small and medium e-tailers aren’t changing how they sell to compensate for this growing demographic.
Shopify and BigCommerce do a fantastic job at making sites reactive to mobile, but it’s really the bare minimum in 2019. Open rates have a 71% open rate, which is staggering when compared to e-commerce open rates of 15.66%
Amazon has trained us to making shopping easy with two-click checkouts and near instant checkouts from Apple Pay & Google Pay. Mobile wallet transactions in the US account for 55 million shoppers and over $49.3 billion of revenue. That’s a nearly $50 billion market that your responsive website isn’t taking advantage of.
At Sandbox Commerce, we like to look at mobile apps as the equivalent of websites in the early 2000’s. Most retailers couldn’t justify the cost of developing their own websites and the ones who did went on to rule their space.
Websites like Squarespace and Wix revolutionized how people made websites and made it a justifiable cost. Sandbox Commerce is hoping to follow in the footsteps of giants and make mobile apps available to every online retailer. Try your first free 7 days for free today.
98% (!!!) of users switch devices throughout the day. It seems slightly obvious but let it sink in that only 2% of your users do not switch devices. Is your store ready to sell on all types of devices?
2) 71% of shoppers agree that it is important or very important to be able to view inventory information for in-store products. (Forrester)
Amazon can send you anything in 2-days, but sometimes that isn’t fast enough! It is essential for brick-and-mortar retailers to seamlessly blend the online and instore shopping experience. There’s also a good chance they’ll be checking inventory from a mobile device too.
3) 64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing (CMO Council)
First websites were expensive, and now you can build your own for next to nothing. Mobile apps are the next frontier of democratized technology. Sandbox Commerce wants to help you build and customize an app for next to nothing.
4) 87% of customers think brands need to put more effort into providing a seamless experience. (Zendesk)
Customers notice when you cut corners! They expect to have a fantastic shopping experience; in your store, on your website from their laptop and browsing mobile apps from their phone. Stay ahead of bad reviews and create a fantastic omni-channel shopping experience.
5) Companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. (Aberdeen Group)
That should be all the proof you need! Every merchant is trying their best to maximize CLV and retention. If it’s a figure you’re not happy with – start with improving your omni-channel shopping