You’ve launched a cool new app, and now the money starts rolling in! Right?
Not if no one knows about it!
Here are 6 things you can do to let people know about your app:
Host a giveaway. With a service like Rafflecopter.com you can create special prizes and raffle them away to those who download your app, and share a post about the raffle on social media.
Promote in all your communications. Include links to your app website, blog, and social media channels in your email signature.
Link in your business cards. Add a short code or a scanable code to your business cards so that people can download your app faster.
Delivery Inserts. You could include a small card or slip of paper with a customer’s order that gives a discount code for their next purchase if they use the app.
Offer Exclusive Content. Make certain items available ‘In App Only’.
Run an ad campaign on Facebook. Get installs off of people’s newsfeeds.
Remember, an app isn’t a ‘magic wand’ to create new business. It’s merely a value-added extension of your business. The most likely people to download your app will be your most loyal customers. With that in mind, focus on delivering great products, at a fair price, with great customer service, and you’ll build an army of evangelists.
One of the key advantages of a mobile app for your e-commerce store, is the ability to connect with your customers on a more personal, direct level. Push notifications are a powerful tool to get customers’ attention, but there’s a limit. By this I mean that you have to be strategic with the content and frequency of them, so as not to annoy customers, and drive them away.
WHAT ARE PUSH NOTIFICATIONS?
If you use apps on your mobile device, you’ve certainly seen them. Amazon Prime uses them very effectively.
Push notifications do not require a particular application to be open on a device for the message to be received by the end user, so a smartphone user can see notifications even when their phone is locked, or an app is not running.
The end user must opt-in to receive push notifications from a given application. An application usually makes the opt-in request on its initial installation, and the user may always grant or revoke consent for notifications at any time.
Because people can disable push notifications, it is crucial to offer benefits for keeping them enabled. For example, ride sharing apps have high opt-in rates because users want to receive notifications about driver locations, special deals, and more. Social media apps as well as apps that provide news content have lower opt-in rates.
Here are some ways to increase sales on your mobile commerce app.
Step 1 : Your Customers Need to ‘Opt-In’.
The most effective way is to show them the value in allowing you to send them notifications. Let them know that as soon as they opt-in, they will be receiving offers and discounts directly to them that no one else gets. No one likes to pass up “free money”. Once you have them opted in, deliver.
Notify Customers About Limited Time Sales
As you promised, send subscribers push notifications for sales and discounts. To inspire more immediate action, make them time sensitive. You can create “flash sales” that last a day and send your subscribers a code and a link directly back to your site so they can use it right away. Include a countdown in your push notification to add a sense of urgency. If you can, make them visual with a little graphic or photos of items as they are more likely to get higher engagement rates. Remind potential customers what’s waiting for them at your site and make sure your notifications are like “gifts” and not annoying updates with little value.
Announce new products with push notifications:
Even your most loyal customers may not actively visit the app often enough to keep up with every new product that is released. This is another way that push notifications add value, without coming across as overly-intrusive. As a “thank you” to your customers who download your app, you can even announce new products to them, before anyone else. It’s another way to add a touch of exclusivity to app users, thus creating the incentive to not only download and use your app, but also keep it on their phone.
Mobile devices are a huge part of our everyday lives, and you should think of screen space as real estate. People download apps that offer entertainment, valuable information, and value. Make sure you provide compelling reasons for your customers to download your app, and make them glad they did!
While mobile’s average conversion rate is just 0.55%, as compared to desktop’s 2.06%, average order value exceeds $100 across all devices (tablets and smartphones). Around 59% of smartphone and tablet users conduct research on their devices, with 59% of them planning to make the final purchase from the same device.
Interestingly, mobile users spend 59% of their time shopping versus closing the sale only 15% of the time, as compared to desktop users, who spend 41% of their time shopping versus closing the sale 85% of the time.
What explains the difference?
One likelihood is the nature of mobile use itself. It’s quick and convenient enough to browse an online retailer, but users may be in the middle of a workday, or some other distraction causes them to abandon their visit before completing a purchase.
Mobile shopping also has a limited amount of real estate (screen size) to work with, so it’s vital that the experience be as simple, yet detailed enough to not only pique interest, but encourage order submission.
Here are a few things mobile retailers can do, to increase conversions:
Personalize: This is the age of personalization.
Use data you have gleaned about the consumer to suggest items they are likely to be interested in purchasing. (Ex: Amazon recommendations)
Create a sense of urgency: If an item is on sale for a short period of time, a countdown clock can be very powerful
Reminding consumers of shipping deadlines is also effective, especially during the holiday season.
Make registration easy: Offer guest or social media-based log-ins.
The less information a shopper has to manually enter, the better. Also, if they do forget a required field, make sure they’re not forced to start from scratch to re-enter all the info again. Speaking of information…by enabling social media log-ins, you access a treasure chest of information that can help you with personalization for future visits.
No nasty surprises: One of the biggest causes for cart abandonment is the discovery of hidden charges such as postal fees and taxes. Such charges can make your deal seem like not much of a bargain.
A cart recovery message, however, can be a good opportunity to remind shoppers of any click–and-collect or alternative delivery options you offer.
Reassure: Before the buyer commits to the sale, there is usually a moment of hesitation. You can ease those fears by giving reassurance with a recovery message that points out your returns policy, any money-back guarantees you offer and if you ship for free.
Mobile will inevitably surpass desktop buying, but it’s imperative that retailers continuously find ways to optimize the experience. Not only for potential new customers, but especially, your most loyal customers.
Mobile, mobile, mobile. Everywhere you go, people are glued to their mobile devices. You’re probably reading this on a mobile device.
If you run an e-commerce business, you know the appeal of convenience for your customers to buy their favorite products online. Technology has revolutionized the buying experience. Laps up and down store aisles are replaced by scrolls and swipes, and let’s not forget the tantalizing appeal of ‘instant checkout’.
So, what’s holding you back from launching your own app?
It’s expensive! Right? Well…sometimes.
If you spent a ton, you’d expect high quality, but do you HAVE to spend a ton to get it?
Let’s first talk a bit about some key features that make great mobile commerce apps.
1) Ease of use:
No-brainer here. In the digital age, people have little patience for fumbling around with a clunky app.
The ability to capture user data (‘Sign in with your Facebook account’) enables targeted, meaningful connections with your customers.
Mobile customers don’t have the time or desire to enter tons of data.
3) Flash Sales & Discounts:
This is typically the main incentive for a customer to download a dedicated app for your store.
4) Fast & Secure Checkout:
Customers want the peace of mind that their data is safe
These of course, are only a few examples. You are missing out on the opportunity to engage with your most loyal customers, and make more money by leveraging mobile commerce.
So, where does Sandbox Commerce come into play?
We connect with your existing Shopify, BigCommerce, WooCommerce, or 3d Cart store, and create an engaging, intuitive, powerful, mobile commerce app.
Did you know it costs a business about 5-25X more to acquire a new customer than it does to sell to an existing one?
Not only that, but existing customers spend 67% more than new customers. In short, customer loyalty really pays off — and customer loyalty programs end up paying for themselves.
If your main focus is getting more new customers, but you neglect the one’s who support you most, how do you think that’s going to impact your business?
You’ve probably seen real-life examples of this. Maybe you’ve been a long-time cable/internet customer who spends $150/month on services, only to find out that Mr/Mrs. New Customer can get the SAME thing for $99/month. Doesn’t make a very good impression, does it?
So, now you’re thinking, “I get it, but HOW can I build customer loyalty into my e-commerce store”