What on Earth is Shoppable Instagram?
Before I talk about taking shoppable Instagram outside of Instagram, let’s take a step back to talk about what shoppable Instagram IS, to establish a foundation.
If you’ve never heard of shoppable Instagram, there is enough of a context clue in the name itself that you probably won’t be surprised to learn that it enables your customers to shop directly from your Instagram feed.
Why is This Important?
Omni-channel shopping is an increasingly-important strategy for retailers and brands.
Omni-channel is built on multiple methods of promoting and distributing products, such as physical stores, websites and mobile apps, and allowing customers to reach out with problems or concerns by phone, email, web chat and social media, for example.
With mobile commerce overtaking e-commerce, it makes sense to be able to put your products in front of your customers in the easiest way possible.
Shopping on Instagram enables you to tag up to five products per image or up to twenty products per carousel and allow your followers with a simple tap to buy these products from your online shop.
Taking it a Step Further
The NEW Sandbox Commerce Social tier empowers you take your shoppable Instagram posts and use them on your e-commerce page, in a blog, or wherever you create content. The look and feel of shopping direct from your Instagram page, will be extended to more customers, which ultimately leads to, more revenue