Let’s face it — Building a mobile app to showcase your product’s and engage with your customer’s is incredibly risky! On average it takes a retailer 6 months and costs $120K per app store to go to market. So before you go off trying to build a Mobile App or Progressive Web App (PWA) on your own, I’ve saved you the headache by outlining the top 7 issues you might face as a retailer:
1. Learning the Languages, or Hiring a Developer who Knows what they’re Doing
Mobile and Progressive Web App (PWA) development is ever-evolving. Hiring skilled developers with a proven track record of delivery is risky at best and outsourcing development overseas is pretty much out of the question. Your already have a team of rockstar’s that have helped you build your brand but even your website designer’s don’t have the time to learn how to build a Mobile App or PWA from the ground up!
2. Should I build a Hybrid App or go fully Native — What does ‘fully Native’ even mean??
Shopify or BigCommerce? MailChimp or Klaviyo? Tomayto or Tomahto? You’re constantly faced with decisions about where to devote your companies resources. You’ve considered building a mobile app and believe that IF it were to accurately represent the uniqueness of your brand to your discerning customer, it may serve as an effective marketing channel. But is a responsive website enough anymore? Should you build a hybrid app or a native app? What happens if you make the wrong decision? Continue reading..
3. Mobile App vs Response Website: Analysis Paralysis
Because of the issue’s you might face when building a Mobile App from scratch, you should probably just stick with your responsive website, right?? Wrong.
Native apps and PWA’s allow your customer’s to engage with your brand without a persistent internet connection, provide a superior user experience, allow your shoppers to receive push notifications and use their phone’s camera. In addition mobile apps out-perform responsive websites by 225%.
4. It’s Only a Foundation for Content
The process of designing and building an app is expensive and challenging enough. The reality is that your consumer’s don’t care about your backend. What drives adoption and conversion is the content that you use to populate your app and the customer journey you provide. You will see a much better return on your investment if you focus less on the infrastructure and more time on providing your shoppers with premium content that sets your brand apart.
5. Low Quality Product
If you attempt to save money by outsourcing to a freelance developer, it’s more likely than not that you’ll end up with a users experience that is significantly lower in quality than what you’d have otherwise. So you’ll add a mobile developer to your team, or repurpose your front-end website developer who has little to no mobile app development experience and even less time. While that might seem like the safer bet, you likely won’t receive the same quality app you would from a dedicated team that specializes in building apps for brands and retailers – but they’re unicorns. Very expensive unicorns!
6. Wait Until Next Year
“We could always wait until next year, right? That’s the safe bet.” – Walmart
7. Your Customer Data Can Die in a Silo
Many brands and retailers build and treat their mobile applications as a stand alone channel and revenue stream. They don’t integrate mobile shopping data into the rest of their organization, for maximum financial benefit and the best possible user experience. Once your mobile application is integrated to the rest of your business (inventory levels, email marketing, CRM, et cetera) you can begin delivering a seamless user experience that shoppers expect, selling more, using behavioral and demographic data. This increased customer satisfaction is proven to drive loyalty, net promoter scores, average order value and session visits, WAY UP.
When you incorporate your Google analytics credentials into your mobile app, you’re ready to analyze and optimize the experience directly alongside your web-based eCommerce traffic.
Building Mobile Apps and PWA’s used to be risky, expensive and time consuming. Not anymore. SandBox Commerce is the most experienced vendor in creating seamless customer journeys, incorporating Native Apps, automated Push Notifications, Email Marketing Integration and Google’s new Progressive Web App best practices.
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Also published on Medium.