In this aptly titled recurring series, 'What I'm Asked' I try to give a high-level understanding of some of e-commerce more complicated questions.
To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.
In our first segment on encouraging and gathering customer reviews, we talked about ways to ask your most loyal customers for referrals. In this second part, we’ll dive into making that program a success and the best ways to promote it.
There are a lot of myths and black magic surrounding return on investment (ROI) in regards to content marketing. Most store owners have heard the old adages like, “play the long game and it’ll pay off someday” or “becoming a knowledgeable voice and the buyers will seek you out”. Shop owners have a lot of fish to fry and it’s hard to justify such a cumbersome task that has an intangible ROI.
Word of mouth - especially customer reviews - are one of the strongest tools an ecommerce entrepreneur has at their disposal. It is easy to let frustration set in after your customers are happily consuming your product and not sharing rave review, here are a few steps to encourage your customers to submit reviews.
There are thousands of different promotions a store can use to attract and boost business. Whether it’s 20% or $5 off your next purchase, many managers check a few cost figures and then arbitrarily throw their favorite promotion into action. By tracking and testing your different promotions, you can optimize and run the most effective sale