Alec Boyd


Recent Posts

Creating an App that Matches Your Brand

Jun 28, 2018 3:17:04 PM / by Alec Boyd

0 Comments

Sandbox Commerce's App Builder offers a robust set of tools that make our apps feel like a natural extension of your brand.

Read More

Turning Your Shopify Store into an App

Jun 20, 2018 2:17:14 PM / by Alec Boyd

0 Comments

Small side hustles have a lot more in common with mega-brands like Red Bull, Budweiser, and Tesla Motors then you might think. The common denominator here is that they all manage their content with Shopify.

Read More

Mobile Experiential Shopping (Not the Gimmicky Kind)

Jun 14, 2018 9:12:08 AM / by Alec Boyd

0 Comments

Creating a mobile app that nearly clones the mobile-browser shopping experience offers little value to consumers and business owners. E-commerce platforms like Shopify and Big Commerce have gotten so good at mobile-browser shopping, that the need to purchase items in-app is nearly non-existent.

Read More

The Rise of The Social Seller

Apr 18, 2018 4:29:43 PM / by Alec Boyd posted in E-Commerce

0 Comments

The ticket for entry in becoming an online retailer has never been more accessible. One after another, companies like Wordpress, Squarespace, Shopify, and Instagram have brought the brilliant operations of Big Box Retailers to makers, side hustlers and early stage founders alike.

Read More

Introducing SandBox Commerce Engage

Apr 11, 2018 2:00:48 PM / by Alec Boyd posted in E-Commerce, Launching Mobile App, Sandbox Commerce Resources

0 Comments

"Actionable data" is one of those phrases that you've likely seen being tossed around in online digital marketing forums but haven't had the time to really understand what it means to you and your business. From Google Analytics to Facebook for Business to Intercom;  a ton of tools promise to provide insights that help brands and retailers better understand who their customers are, but few actually provide the tools that a small/midsize business needs to deliver the ROI without hiring a third-party consultant. One proven tool that online retailers and digital agencies seem to underutilize today is the power of push notifications.

Read More

What I'm Asked Series: What is the Difference Between Responsive Web and Native Apps?

Apr 4, 2018 10:46:06 AM / by Alec Boyd posted in E-Commerce

0 Comments

In this aptly titled recurring series, 'What I'm Asked' I try to give a high-level understanding of some of e-commerce more complicated questions.

Read More

The Times Are a Changin' - Why Your Store Needs a Mobile App

Mar 28, 2018 12:12:40 PM / by Alec Boyd posted in E-Commerce, E-Commerce Trends, Native Apps, Shopify, Woo Commerce, BigCommerce, Mobile Commerce, Launching Mobile App

0 Comments

To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.

Read More

Tips for Retailers, P2 - Promoting and Extending Your Referral Program

Mar 21, 2018 3:13:08 PM / by Alec Boyd posted in E-Commerce

0 Comments

In our first segment on encouraging and gathering customer reviews, we talked about ways to ask your most loyal customers for referrals. In this second part, we’ll dive into making that program a success and the best ways to promote it.

Read More

3 Tips to Increase ROI using Content Marketing

Mar 15, 2018 11:09:04 AM / by Alec Boyd posted in E-Commerce

0 Comments

There are a lot of myths and black magic surrounding return on investment (ROI) in regards to content marketing. Most store owners have heard the old adages like, “play the long game and it’ll pay off someday” or “becoming a knowledgeable voice and the buyers will seek you out”. Shop owners have a lot of fish to fry and it’s hard to justify such a cumbersome task that has an intangible ROI.

Read More

Tips for Retailers, P1 - Encouraging and Gathering Customer Referrals

Mar 7, 2018 10:38:18 AM / by Alec Boyd posted in E-Commerce, Native Apps, KPIs, Launching Mobile App, Sandbox Commerce Resources

0 Comments

Word of mouth - especially customer reviews - are one of the strongest tools an ecommerce entrepreneur has at their disposal. It is easy to let frustration set in after your customers are happily consuming your product and not sharing rave review, here are a few steps to encourage your customers to submit reviews.

Read More