Alec Boyd


Recent Posts

What I'm Asked Series: What is the Difference Between Responsive Web and Native Apps?

Apr 4, 2018 10:46:06 AM / by Alec Boyd posted in E-Commerce

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In this aptly titled recurring series, 'What I'm Asked' I try to give a high-level understanding of some of e-commerce more complicated questions.

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The Times Are a Changin' - Why Your Store Needs a Mobile App

Mar 28, 2018 12:12:40 PM / by Alec Boyd posted in E-Commerce, Launching Mobile App, Mobile Commerce, Native Apps, BigCommerce, Woo Commerce, Shopify, E-Commerce Trends

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To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.

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Tips for Retailers, P2 - Promoting and Extending Your Referral Program

Mar 21, 2018 3:13:08 PM / by Alec Boyd posted in E-Commerce

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In our first segment on encouraging and gathering customer reviews, we talked about ways to ask your most loyal customers for referrals. In this second part, we’ll dive into making that program a success and the best ways to promote it.

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3 Tips to Increase ROI using Content Marketing

Mar 15, 2018 11:09:04 AM / by Alec Boyd posted in E-Commerce

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There are a lot of myths and black magic surrounding return on investment (ROI) in regards to content marketing. Most store owners have heard the old adages like, “play the long game and it’ll pay off someday” or “becoming a knowledgeable voice and the buyers will seek you out”. Shop owners have a lot of fish to fry and it’s hard to justify such a cumbersome task that has an intangible ROI.

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Tips for Retailers, P1 - Encouraging and Gathering Customer Referrals

Mar 7, 2018 10:38:18 AM / by Alec Boyd posted in E-Commerce, Sandbox Commerce Resources, Launching Mobile App, KPIs, Native Apps

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Word of mouth - especially customer reviews - are one of the strongest tools an ecommerce entrepreneur has at their disposal. It is easy to let frustration set in after your customers are happily consuming your product and not sharing rave review, here are a few steps to encourage your customers to submit reviews.

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Optimizing Promotions for Your Store

Mar 1, 2018 9:58:29 AM / by Alec Boyd posted in E-Commerce

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There are thousands of different promotions a store can use to attract and boost business. Whether it’s 20% or $5 off your next purchase, many managers check a few cost figures and then arbitrarily throw their favorite promotion into action. By tracking and testing your different promotions, you can optimize and run the most effective sale

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