How Specialty Grocers Can Increase Customer Engagement with Branded App

For local neighborhood stores, the current economic outlook is driving a desire to increase customer engagement. 

As diners shift their restaurant habits to curbside pickup or forgo eating out altogether and we continue to spend more time in our houses, grocery store spending habits have shifted. Consumers who initially stockpiled dry goods and toilet paper are now buying food they cook at home and spending at the store is up since the beginning of the pandemic. At the same time, prices up and down the aisles are increasing and demand is up as well. Large national grocers are built to handle a level of instability in supply and demand, but for local neighborhood stores, the current economic outlook is driving a desire to increase customer engagement.

Safe In-Store & Online Shopping + Delivery

In addition to providing essentials, neighborhood grocers present a more intimate shopping experience for customers. For anyone concerned about crowds and wanting to decrease their exposure to the coronavirus, being able to shop at a smaller store can help eliminate anxiety. In addition, the owners can provide specialized shopping and delivery service within a radius.

Real-Time Inventory Alerts via Push Notifications

Inventory, especially fresh items or specialty ingredients, can prove a challenge to move. Getting word to customers about availability of items and limited-time specials can drive a sense of urgency that leads to orders or increase the likelihood that someone will make a trip to the store.  Push notifications, a key feature of apps, provide an option for immediate distribution of inventory updates. Plus, push notifications can be used to send updates about orders and delivery in real-time to manage customer experience.

How Grocers Are Using Sandbox Commerce App Builder

Sandbox Commerce has helped RydeOn Groceries and SuperFast NYC deliver a variety of groceries and other items to their customers. These entrepreneurial businesses are using ecommerce platform partners like Shopify or Big Commerce to manage what they have to offer. Sandbox Commerce integrates seamlessly and customers get their on-time delivery with no interruption is experience. SuperFast even has a promise to get orders to their destination in 45 minutes!

We welcome the opportunity to work with local grocers who recognize the need to meet shoppers in this moment through contactless commerce, no-friction shopping and delivery options and providing beyond expectations by keeping the customer informed about opportunities to get what they need when they need it.

For your demo and to discuss options for your store, contact Sandbox Commerce or jump right in and start your free 7-day trial.

App-Based Mobile Commerce Explained: Why Retailers Should Embrace No-code

3 Benefits of App-Based mobile commerce and why coding shouldn’t keep you from considering it…

E-commerce is evolving. Shoppers #1 medium for product discovery and acquisition is their phone, and basic responsive mobile websites provided by platforms like Shopify, BigCommerce, etc often feel dated and are sluggish on Google Chrome and Safari browsers. App-based mobile commerce allows businesses to create specialized customer-winning experiences that combine a frictionless journey to checkout with unique workflows that add value to consumers on the go.

As app-based mobile commerce has become more accessible and affordable due to no-code platforms like Sandbox Commerce. No-code platforms will transfer the power dynamic away from traditional software development shops to platforms that allow marketing directors, sales managers, and non-technical personnel to simply drag and drop their way to growth and efficiency for their organizations without writing a line of code.

How do you determine if launching an iPhone and Android app for your brand makes sense? and what can you expect to gain if you decide to add an app to your omni-channel strategy in the new year?

This guide will cover 3 rules to help you find success using an app-based mobile commerce strategy.

But first: What is no-code?

More and more software applications like Airtable, Trello and Salesforce have built software platforms based on no-code principles. Each of these businesses focus on solving traditional problems businesses encounter like project planning, data manipulation, and business development. In each of these use cases, no-code platforms usually excel in the following areas:

1. Allow drag-and-drop “blocks” of functionality that can be visually customized to build apps or create complex workflows.
2. Visual query datasources that allow blocks to display dynamic information instantly.
3. Utilize APIs to integrate data from existing enterprise applications or web services.
4. Broaden appeal to less technical users instead of leaving the creation of complex solutions up to traditional developers.
5. Expedite go-to-market of complex applications, usually at a fraction of the cost compared to traditional software deployments.

What are the advantages of a mobile app?

Better engagement:  According to Comscore, mobile websites see more visitors than mobile apps, but visitors spend 27 percent more time in apps. The data is clear. Retailers who provide shoppers with a native mobile user experience benefit from an increase in engagement over responsive websites.

Reduced cart abandonment: 70 percent of shoppers who add items to their cart within responsive websites leave without purchasing anything. In comparison, native mobile shopping carts that leverage Apple Pay and Google Pay at checkout and allow 1-click purchasing. reduce cart abandonment by 25 percent.

Increased discovery with push notifications:  Unique to native mobile apps are push notifications. According to Localytics, 52 percent of smartphone users have enabled these notifications on their smartphones. Marketers use push notifications to catch users’ attention by promoting products and reminding shoppers about their abandoned carts. Using data collected within their mobile app, retailers segment users to provide personalized recommendations that are both relevant and valuable to shoppers on the go.

Final Thoughts

There’s a lot of buzz around no-code and mobile apps for retailers in e-commerce. By staying informed, you can determine if a mobile app will add value to your brand and proceed accordingly.

Want to learn more about the intersection between no-code and app-based mobile commerce? Follow me on Twitter or subscribe to Sandbox Commerce’s blog for more around these growing trends.