The New Economy: How Sandbox Commerce Helps Customers Provide Unique Solutions

Over the last 90 days our team has seen innovative brands and retail entrepreneurs leverage our no-code platform in ways that we would have never imagined. Here are a few examples.

You may know that Sandbox Commerce is the smartest way for brands and retailers to launch mobile apps that both increase engagement and increase long-term value with their best customers. This relationship has served retailers well, deepening the loyalty between brand and shoppers (and vice versa).

Two companies caught our attention for the ways they’re using Sandbox Commerce: Go360 (Northern California) and League of Rebels (Austin, Texas).

League of Rebels is a purveyor of fine tailoring, a boutique that offers a full line of tailored men’s clothing, with ready to wear, made-to-measure and bespoke tailoring. With such a hands-on experience, from measurements to fit, the coronavirus could have derailed the personalized touch the team at League of Rebels provides. Instead, League of Rebels pivoted to include curbside commerce as an option for receiving wares. It not only allowed team members to continue to engage with shoppers but it kept shoppers safe and physically distanced without having to give up their style.

On the west coast, Go360 offers contactless grocery delivery and first/last mile transportation for daily commuters (think Instacart). The company realized that not only did they need an interface that met the needs of shoppers, they had to be able to use the same platform to hire and deploy drivers. A solution from a larger provider would cost over $100K, require a much longer timeline to go-to-market, and struggle to break even on cost of development. Using Sandbox Commerce, it took only a few weeks to build and roll out the solution, and the investment was reasonable for the startup as they scale and grow.

These are only two examples, and we know the possibilities are endless with entrepreneurs who are determined to make things happen in new ways. If you’re ready to explore curbside commerce or figure out how to make a native mobile app shock and delight your audience, let’s talk.

LISTEN: Sandbox Commerce Founder Talks E-Commerce Mobile Apps with Commerce Tea

Sterling Smith, Sandbox Commerce founder and CEO, spoke with the hosts of Commerce Tea about how a native mobile app can help Shopify sellers create a deeper relationship with existing customers.

Commerce Tea hosts Kelly Vaughn and Rhian Beutler are Shopify Partners: one Plus partner, and one app developer join forces and share the tea every week on what they know best: how to succeed selling online.

LISTEN NOW: Mobile Apps for Shopify Stores

Two Strategies to Reach Shoppers Online

Considering the options that exist for retailers, I think it’s best to approach the digital landscape as if you’re selecting the sharpest ax and most reliable power tool.

This is a big deal for retailers as Shopify, the ecommerce platform that enabled $135 billion in sales in 2019, just launched a new consumer app, Shop. Shop is a digital marketplace for customers to discover local businesses powered by Shopify through recommendations and location filters. 

Digital Marketplace vs. Native Mobile App

The benefits of a marketplace like Shop and the Shopify platform include alignment with a large, well-known brand with access to data points it has gathered from retailers like you, who give data in exchange for exposure. The challenge lies in your brand’s inability to fully control the user experience, and getting swamped in competition with the number of  retailers listed in the marketplace. 

The value of having a branded, native e-commerce app, is being able to  design the experience you want to deliver — the kind that builds loyalty and increases the lifetime value of your customers. Owning your mobile storefront means you get to control what products you want to sell, how you want to display them, the frequency of outreach to customers and what the messages say. And of course, your data is owned by you, accessible at any moment. 

A Well-Balanced E-commerce Strategy

My recommendation is that you think about a well-balanced e-commerce strategy. One the one hand, how can you maximize the features that come with a digital marketplace? What products can you offer there that will make the most of discovery and recommendation engines?

On the other hand, how can a native mobile app help you deliver a digital-first customer experience that uniquely yours? You will want to ensure that your offers there are designed for your most loyal customers. Also, keep in mind that you’ll need to wrap an engagement strategy around each purchase that reflects who you are and keeps customers coming back for more. 

The digital landscape is varied, and no one single tool will get the job done for every goal you as a retailer will have to grow your business and thrive in the way we do business now. Personally, I’m excited to see how businesses will make use of insights from Shop to strengthen their presence on web, social media and apps. The digital toolbox is only getting stronger, and that’s the only way growing retail will continue to thrive.