Creating a mobile app that nearly clones the mobile-browser shopping experience offers little value to consumers and business owners. E-commerce platforms like Shopify and Big Commerce have gotten so good at mobile-browser shopping, that the need to purchase items in-app is nearly non-existent.

Brands and retailers that are hoping to offer more to their loyalist have been forced to refocus on creating mobile apps that offer value through experiences, rather than seamless shopping experiences. Here are a few trends that are taking off to create amazing user shopping experiences:

  • AR (that actually gives customers value)

Furniture retailers are dominating this area and solving one of their oldest and most daunting issues…. the question of ‘how will it look in my house?’. These apps just require you to point your camera at an area of the house and like magic, you can see exactly how it looks. Check out this great demo from Magnolia and Ikea’s app.

  • User-Specific Personalization¬†

Brands are beginning to use big data to create better and more meaningful products for customers. Combine a slick interface with on-demand manufacturing and you have great companies like Son of a Tailor. They’ll make high-quality t-shirts to your exact specs. It’s easy to imagine how a customer becomes an evangelist of a great fitting shirt with their initials on it.

Going beyond the standard mobile shopping app is inevitable. What that feature looks like for each brand and industry is still a bit of a mystery, but it’s an exciting time at the least. Making the barrier of entry lower for turning a Shopify store into an iOS app is just the first step. We’re excited to keep working with ambitious brands and create immersive ways to engage customers.

Categories: Latest Post

0 thoughts on “Mobile Experiential Shopping (Not the Gimmicky Kind)”

Leave a Reply

Related Posts

Latest Post

Creating an App that Matches Your Brand

Sandbox Commerce’s App Builder offers a robust set of tools that make our apps feel like a natural extension of your brand. A blank canvas can be a daunting place to start, but we try Read more…

Latest Post

Turning Your Shopify Store into an App

Small side hustles have a lot more in common with mega-brands like Red Bull, Budweiser, and Tesla Motors then you might think. The common denominator here is that they all manage their content with Shopify. Read more…

Latest Post

The Rise of The Social Seller

The ticket for entry in becoming an online retailer has never been more accessible. One after another, companies like WordPress, Squarespace, Shopify, and Instagram have brought the brilliant operations of Big Box Retailers to makers, Read more…

%d bloggers like this: