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How Specialty Grocers Can Increase Customer Engagement with Branded App
Local grocers are starting to recognize the need to meet shoppers in this moment through contactless commerce, no-friction shopping and delivery options and providing beyond expectations.
As diners shift their restaurant habits to curbside pickup or forgo eating out altogether and we continue to spend more time in our houses, grocery store spending habits have shifted. Consumers who initially stockpiled dry goods and toilet paper are now buying food they cook at home and spending at the store is up since the beginning of the pandemic. At the same time, prices up and down the aisles are increasing and demand is up as well. Large national grocers are built to handle a level of instability in supply and demand, but for local neighborhood stores, the current economic outlook is driving a desire to increase customer engagement.
Safe In-Store & Online Shopping + Delivery
In addition to providing essentials, neighborhood grocers present a more intimate shopping experience for customers. For anyone concerned about crowds and wanting to decrease their exposure to the coronavirus, being able to shop at a smaller store can help eliminate anxiety. In addition, the owners can provide specialized shopping and delivery service within a radius.
Real-Time Inventory Alerts via Push Notifications
Inventory, especially fresh items or specialty ingredients, can prove a challenge to move. Getting word to customers about availability of items and limited-time specials can drive a sense of urgency that leads to orders or increase the likelihood that someone will make a trip to the store. Push notifications, a key feature of apps, provide an option for immediate distribution of inventory updates. Plus, push notifications can be used to send updates about orders and delivery in real-time to manage customer experience.
How Grocers Are Using Sandbox Commerce App Builder
Sandbox Commerce has helped RydeOn Groceries and SuperFast NYC deliver a variety of groceries and other items to their customers. These entrepreneurial businesses are using ecommerce platform partners like Shopify or Big Commerce to manage what they have to offer. Sandbox Commerce integrates seamlessly and customers get their on-time delivery with no interruption is experience. SuperFast even has a promise to get orders to their destination in 45 minutes!
We welcome the opportunity to work with local grocers who recognize the need to meet shoppers in this moment through contactless commerce, no-friction shopping and delivery options and providing beyond expectations by keeping the customer informed about opportunities to get what they need when they need it.