What I'm Asked Series: What is the Difference Between Responsive Web and Native Apps?

Apr 4, 2018 10:46:06 AM / by Alec Boyd posted in native apps, progressive web apps, responsive web apps, retailers

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In this aptly titled recurring series, 'What I'm Asked' I try to give a high-level understanding of some of e-commerce more complicated questions.

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The Times Are a Changin' - Why Your Store Needs a Mobile App

Mar 28, 2018 12:12:40 PM / by Alec Boyd posted in abandon cart, e-commerce, mobile, mobile app, push notifications, retail

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To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.

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Tips for Retailers, P2 - Promoting and Extending Your Referral Program

Mar 21, 2018 3:13:08 PM / by Alec Boyd posted in demand generation, marketing, push notifications, referral, retailers, reviews, tips

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In our first segment on encouraging and gathering customer reviews, we talked about ways to ask your most loyal customers for referrals. In this second part, we’ll dive into making that program a success and the best ways to promote it.

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3 Tips to Increase ROI using Content Marketing

Mar 15, 2018 11:09:04 AM / by Alec Boyd posted in content marketing, retailers, roi, tips

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There are a lot of myths and black magic surrounding return on investment (ROI) in regards to content marketing. Most store owners have heard the old adages like, “play the long game and it’ll pay off someday” or “becoming a knowledgeable voice and the buyers will seek you out”. Shop owners have a lot of fish to fry and it’s hard to justify such a cumbersome task that has an intangible ROI.

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Tips for Retailers, P1 - Encouraging and Gathering Customer Referrals

Mar 7, 2018 10:38:18 AM / by Alec Boyd posted in app, e-commerce, engagement, mobile, retail

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Word of mouth - especially customer reviews - are one of the strongest tools an ecommerce entrepreneur has at their disposal. It is easy to let frustration set in after your customers are happily consuming your product and not sharing rave review, here are a few steps to encourage your customers to submit reviews.

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Optimizing Promotions for Your Store

Mar 1, 2018 9:58:29 AM / by Alec Boyd posted in ecommerce, mobile app, mroi, retail, roi, sandbox commerce

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There are thousands of different promotions a store can use to attract and boost business. Whether it’s 20% or $5 off your next purchase, many managers check a few cost figures and then arbitrarily throw their favorite promotion into action. By tracking and testing your different promotions, you can optimize and run the most effective sale

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Best Omni-channel Retailers and What You Can Learn From Them

Jan 17, 2018 8:32:42 PM / by sterling

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It's no secret that onmi-channel retail is no longer the future...its the now. As online-only giants like Amazon continue to guzzle up the business of brick-and-mortar stores, it's becoming increasingly obvious that retailers have to keep up, or else fall victim to the retail apocalypse as so many others did in 2017.

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Why Did Walmart Change It's Name?

Jan 11, 2018 11:09:51 AM / by sterling posted in ecommerce, omnichannel, omnichannel retail, online retail, retail, voice shopping

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On February 1st, after 47 years being known as Wal-Mart Stores, the world's largest retailer will officially change it's name to Walmart Inc.

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E-Commerce Trends of 2018

Jan 5, 2018 5:00:30 PM / by sterling posted in ecommerce app, online retail, online retail trends, retail app

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The year of 2017 was a big one for e-commerce. From Amazon's purchase of Whole Foods, to the partnership of Google Home and Walmart to ship items to people via Google Express, to Everlane's decision to open its first brick-and-mortar store, e-commerce has found itself in the midst of some of the newest technology and biggest business, and we don't expect this theme to end in 2018. From the advances in artificial intelligence, to augmented reality, e-commerce is utilizing and being influenced by the most cutting edge technology. So, without further adieu, here are the top trends we expect to see in e-commerce this coming year.

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Do Remote Workers Help or Hurt Your Company?

Dec 28, 2017 3:43:06 PM / by sterling posted in app development, mobile workers, remote work, web development, work from home

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If you've ever had a full time, nine to five office job, you have probably fantasized about skipping the morning commute, staying in your pajamas till noon, and working from home. Sounds nice, right? Well, the growth of technology in the past decade has made this fantasy a reality for an increasingly large number of people. In fact, according to the Work Foundation, 30% of office workers worked from any location for at least part of their working week in 2016, and this figure is expected to rise to 70% in the next few years.

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