1) 98% of Americans Switch Between Devices in a Day (Google Research)
98% (!!!) of users switch devices throughout the day. It seems slightly obvious but let it sink in that only 2% of your users do not switch devices. Is your store ready to sell on all types of devices?
Start Selling with Instagram
We're seeing an e-commerce revolution with the rise of social selling. Influencers are leveraging social media platforms like Twitter, Facebook and Instagram as a new medium of advertising. Instagram has leaned into the wave and even added e-commerce functionality into the platform.
Learn about the best ways to solicit app reviews
It’s now such common practice for users to inform their buying decisions based upon online reviews. From Yelp to Amazon and even smaller retailers - this community of reviewers has a massive influence on future buyers. When you understand this, it becomes incredibly clear that your app has to get positive reviews.
2019 isn't waiting for anyone, so the time is now to start planning for your store's best year to date.
Apple recently announced iOS 12 at their developer conference. Along with with a handful of incremental updates, there was a big emphasis on their new AR Kit.
With technologies biggest mover putting skin in the AR game, we'll begin to see more and more AR in our daily lives and eventually trickle into shopping experiences. Shopify also announced that they will bring Apple's latest AR tech to their platform and give stores new opportunities to implement AR to their products.
In the next few blog post, we're going to uncover some of the best ways to optimize your e-commerce store for checkout. A checkout flow might seem obvious to you, but it's likely harming your revenue more than you realize.
If you blinked, you might have missed it... In 2018, it's expected that United States shoppers will make over $118 billion in retail purchases on their smartphones. A stunning 66% of those purchases will occur in a mobile app.