The ticket for entry in becoming an online retailer has never been more accessible. One after another, companies like Wordpress, Squarespace, Shopify, and Instagram have brought the brilliant operations of Big Box Retailers to makers, side hustlers and early stage founders alike.
"Actionable data" is one of those phrases that you've likely seen being tossed around in online digital marketing forums but haven't had the time to really understand what it means to you and your business. From Google Analytics to Facebook for Business to Intercom; a ton of tools promise to provide insights that help brands and retailers better understand who their customers are, but few actually provide the tools that a small/midsize business needs to deliver the ROI without hiring a third-party consultant. One proven tool that online retailers and digital agencies seem to underutilize today is the power of push notifications.
In this aptly titled recurring series, 'What I'm Asked' I try to give a high-level understanding of some of e-commerce more complicated questions.
To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.
In our first segment on encouraging and gathering customer reviews, we talked about ways to ask your most loyal customers for referrals. In this second part, we’ll dive into making that program a success and the best ways to promote it.
There are a lot of myths and black magic surrounding return on investment (ROI) in regards to content marketing. Most store owners have heard the old adages like, “play the long game and it’ll pay off someday” or “becoming a knowledgeable voice and the buyers will seek you out”. Shop owners have a lot of fish to fry and it’s hard to justify such a cumbersome task that has an intangible ROI.
Word of mouth - especially customer reviews - are one of the strongest tools an ecommerce entrepreneur has at their disposal. It is easy to let frustration set in after your customers are happily consuming your product and not sharing rave review, here are a few steps to encourage your customers to submit reviews.
There are thousands of different promotions a store can use to attract and boost business. Whether it’s 20% or $5 off your next purchase, many managers check a few cost figures and then arbitrarily throw their favorite promotion into action. By tracking and testing your different promotions, you can optimize and run the most effective sale
It's no secret that onmi-channel retail is no longer the future...its the now. As online-only giants like Amazon continue to guzzle up the business of brick-and-mortar stores, it's becoming increasingly obvious that retailers have to keep up, or else fall victim to the retail apocalypse as so many others did in 2017.