Unless you've been living under a rock, you probably know that net neutrality died last week, and you probably have some sort of opinion about it. Between those celebrating the Federal Communications Commission's vote, and those who believe this marks the end to free speech and the internet as we know it, everyone seems to have a strong opinion about the results of this vote. While it's easy to get caught up in your own opinion, and the heated debates seem to only enforce people's pre-established beliefs, I'm going to take this time to do a comprehensive overview of both sides to the situation, and what this vote really means for the future of the internet.
In 1843, Ada Lovelace published a translation of an article on the Analytical Engine, to which she added extensive notes which described how codes could be created for the device to handle letters and symbols along with numbers. She also theorized a method for the engine to repeat a series of instructions, a process known as looping that computer programs use today. She introduced many computer concepts a century before the development of the modern computer, and though her article got little attention while she was alive, Ada Lovelace is now considered to be the first computer programmer. That’s right, the first programmer was a woman!
The Holiday Season is rapidly approaching, which means it's time for the US to kick it into high gear and do what we do best: shop! With the gross sales and number of Black Friday shoppers increasing steadily every year, we are poised to have one of the biggest Black Fridays on record. The holiday promotions continue to start earlier and earlier each year, which means retailers need to do everything possible to stay ahead of the competition and make the most of this season.
Even with the vast growth of online retail in the past decade, one of the biggest barriers that online merchants face today is low conversion rates. The ease of online shopping is what has made e-commerce so successful, but it also breeds an environment in which customers feel less pressure to buy. While conversion for brick and mortar shops average around 30%, online conversion rates of 5% or above are considered extremely good, as most online merchants average around 3%.
Black Friday is just around the corner, and as a retailer you know that this is the time to start kicking it into high gear. You probably wont be surprised to learn that mobile sales are expected to be be a huge part of Black Friday this year, so if you are a mobile retailer...be prepared! Being mobile already gives you a leg up, because most customers would rather stay home on their phone or laptop than battle the in-store crowds. This gives you the chance to launch campaigns that catch the eye of new users, which paired with a compelling mobile experience, can help build relationships with new users which will increase sales way beyond the Black Friday/Cyber Monday weekend.
The value of one bitcoin recently hit a record high of 5,500 U.S. dollars, a staggering rise of over 200% in value this year alone. So, if you haven’t been paying attention to the rise of cryptocurrencies and the underlying blockchain technology, it’s time to take notice.
It's happened to all of us. You have an app which you are already logged into, and you receive an email or push notification with a link to a specific service or deal in the app. But upon clicking the link, it opens in the mobile website, forcing you to log in and proving difficult to find this same location in the app.
Another iOS update has come and gone. This year Apple has made changes to many of their devices, including the Apple TV, Apple Watch, Mac, iPad, the new HomePod, and most importantly, iOS 11.
About two decades ago, Walmart failed to recognize the potential of the internet. As a result, Amazon was able to claim a significant portion of the big box chain’s retail audience, and the success of online retail has only skyrocketed since. This goes to show how detrimental it can be to ignore the potential that new technology and innovation can bring.
Its no secret that having a mobile app is increasingly important for almost any business, especially retail. Customers are demanding the convenience and efficiency that an app brings, and this is showing through increased sales, customer satisfaction, and revenue for countless retail companies who invested in a mobile app.