How Artificial Intelligence is Changing E-Commerce

Aug 25, 2017 11:42:53 AM / by sterling posted in E-Commerce, E-Commerce Trends, AI, Mobile Commerce

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For those of you who know Artificial Intelligence as solely the stuff of science fiction, wake up! Whether or not you're aware of it, Artificial Intelligence (AI) has already made its way into many aspects of your life. AI helps to power Google’s search engine, Netflix recommendations, Siri, and many more things you use every day.

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How to Keep Up With Changing Customer Expectations in E-Commerce

Aug 18, 2017 3:21:20 PM / by sterling posted in E-Commerce, E-Commerce Trends, Improving Store Performance

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Customer shopping behaviors have already changed – and the pressure is now on merchants to keep up. It seems like each new generation is demanding something different from the shopping experience, and the rise of e-commerce has brought an onslaught of customers with increasingly high expectations for speed, reliability and convenience for shopping.

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How to Keep Up With Changing Customer Expectations

Aug 15, 2017 3:05:38 PM / by sterling

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As technology changes and improves, so do customer expectations.

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App Store Optimization Guide for Retail: How to Keep Up in a Mobile World

Aug 10, 2017 12:44:23 PM / by sterling posted in E-Commerce, E-Commerce Trends, Native Apps

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More than half of the world now uses a smartphone - a truly staggering statistic, especially considering it’s only been 25 years since Tim Berners-Lee made the ‘World Wide Web’ available to the public. Smartphones have truly become an extension of ourselves - a study conducted by Flurry shows that Americans spend over 5 hours a day on mobile devices, and about 92% of this time is spent in apps.

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How to Drive Traffic to Your E-Commerce Store: A Marketing Guide

Aug 2, 2017 11:47:02 AM / by sterling posted in E-Commerce, E-Commerce Trends, KPIs, Improving Store Performance, Mobile Commerce

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As many eCommerce retailers learn the hard way, having a great site or mobile app isn't enough to have a successful online retail business. Without adequate marketing, it is nearly impossible to see immediate sales and long term growth in your business. This is often an aspect of eCommerce that is daunting for startups and even larger businesses, but luckily it doesn't have to be a difficult task to gain an initial customer base or boost your sales and by using some simple marketing tools.

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5 Common Questions Asked by Retailers Going Mobile

Jul 27, 2017 6:17:10 PM / by sterling posted in E-Commerce, E-Commerce Trends, Launching Mobile App, Mobile Commerce, Native Apps, BigCommerce, Shopify, Woo Commerce

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For many retailers, making the choice to build a mobile app is somewhat daunting. It is a pricey investment that isn't necessarily right for every business, and can often not pay off in the way you hope. We see a lot of retailers in this position, and we've come up with some frequently asked questions that make help expedite the process of going mobile.

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Should Retailers Care About Progressive Web Apps (PWAs)?

Jul 21, 2017 3:03:08 PM / by sterling posted in E-Commerce

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In 2016, e-commerce sales in the U.S. hit an all time high of $394.86 billion, which is a whopping 15.6% increase since 2015. Meanwhile, e-commerce growth in the U.S. has consistently outpaced that of overall retail for the past six years, now accounting for 81% of the total retail market.

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7 Common Problems Brands and Retailers Face When Building a Mobile App

Jul 17, 2017 10:07:07 PM / by sterling posted in E-Commerce

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Let's face it -- Building a mobile app to showcase your product's and engage with your customer's is incredibly risky! On average it takes a retailer 6 months and costs $120K per app store to go to market. So before you go off trying to build a Mobile App or Progressive Web App (PWA) on your own, I've saved you the headache by outlining the top 7 issues you might face as a retailer: 

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