Simple But Effective Ways to Promote Your Retail App

7/29/19 11:00 AM / by Kenny Rogers

Simple But Effective Ways to Promote Your Retail App


You've launched a cool new app, and now the money starts rolling in! Right?

Not if no one knows about it!


Here are 6 things you can do to let people know about your app:


  • Host a giveaway. With a service like you can create special prizes and raffle them away to those who download your app, and share a post about the raffle on social media.
  • Promote in all your communications. Include links to your app website, blog, and social media channels in your email signature. 
  • Link in your business cards. Add a short code or a scanable code to your business cards so that people can download your app faster.
  • Delivery Inserts. You could include a small card or slip of paper with a customer's order that gives a discount code for their next purchase if they use the app. 
  • Offer Exclusive Content. Make certain items available 'In App Only'. 
  • Run an ad campaign on Facebook. Get installs off of people‚Äôs newsfeeds.

Remember, an app isn't a 'magic wand' to create new business. It's merely a value-added extension of your business. The most likely people to download your app will be your most loyal customers. With that in mind, focus on delivering great products, at a fair price, with great customer service, and you'll build an army of evangelists.





Topics: mobile apps, ecommerce, mcommerce, mobile conversion, mobile retail, retail app, promotions, announcements

Kenny Rogers

Written by Kenny Rogers