Start Planning Now: How to Reopen Your Retail Business

Opinions may vary about how and when, but I, like most Americans, am thinking about what life and business looks like when stay-at-home restrictions are removed. In Texas, where I live, the governor has a task force that is working on the logistics of opening schools, places of worship and, for the benefit of the economy, businesses. The President also weighed in with a three-phase approach called Opening America Up Again.

Safety is the main concern for all when considering how to get commerce energized and people out of their houses and purchasing goods. How your business returns to operations impacts not only your customers but also your employees and your reputation. Planning will be essential to a smooth roll-out.

What Remains: Online and Digital Ordering

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To offset the months of lower foot traffic, continue to maintain a robust, streamlined process for purchase on your website or through an app. Give buyers the option for delivery or scheduling curbside pickup at your physical location. Many of your customers will appreciate the opportunity to see a friendly face and to rebuild their routines.

What Changes: Notifications and Email Alerts

If your business requires you to get up close and personal, like stylist or cosmetologist. Typical waiting areas are not an ideal place for customers who are concerned about their health. You can help people get past the worry with clear communication about what the experience will look like.

Enhancement: Gift Cards, Mobile Apps and Credit Toward Services

Even if you don’t have a hard timeline in place yet for reopening, encouraging customers to order gift cards for themselves or as gifts to others not only brings cash flow into your business but it also builds anticipation for redeeming the credit. Along with re-investing in your companies website, invest time and money in building a mobile app for your brand that allows your to notify them via push notifications and incorporate augmented reality (AR).

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Bottom Line: Start Small, Be Cautious

As we navigate the reopening of public life together, I want to give you a reminder to lead with empathy. Uncertainty makes it hard to anticipate customers’ reception to in-person experiences, so be sure you’re exceeding expectations with your digital presence. Allow the brick and mortar game plan to follow the guidelines and messaging of the online experience, a reversal of the way things used to be.

Fold in the opportunities for clients to connect with you face-to-face, ensure their and your safety by following guidelines from elected officials and healthcare professionals, and nurture your relationships by treating every engagement with kindness and a view on the long-term outcomes. We’re in this together.

App-Based Mobile Commerce Explained: Why Retailers Should Embrace No-code

3 Benefits of App-Based mobile commerce and why coding shouldn’t keep you from considering it…

E-commerce is evolving. Shoppers #1 medium for product discovery and acquisition is their phone, and basic responsive mobile websites provided by platforms like Shopify, BigCommerce, etc often feel dated and are sluggish on Google Chrome and Safari browsers. App-based mobile commerce allows businesses to create specialized customer-winning experiences that combine a frictionless journey to checkout with unique workflows that add value to consumers on the go.

As app-based mobile commerce has become more accessible and affordable due to no-code platforms like Sandbox Commerce. No-code platforms will transfer the power dynamic away from traditional software development shops to platforms that allow marketing directors, sales managers, and non-technical personnel to simply drag and drop their way to growth and efficiency for their organizations without writing a line of code.

How do you determine if launching an iPhone and Android app for your brand makes sense? and what can you expect to gain if you decide to add an app to your omni-channel strategy in the new year?

This guide will cover 3 rules to help you find success using an app-based mobile commerce strategy.

But first: What is no-code?

More and more software applications like Airtable, Trello and Salesforce have built software platforms based on no-code principles. Each of these businesses focus on solving traditional problems businesses encounter like project planning, data manipulation, and business development. In each of these use cases, no-code platforms usually excel in the following areas:

1. Allow drag-and-drop “blocks” of functionality that can be visually customized to build apps or create complex workflows.
2. Visual query datasources that allow blocks to display dynamic information instantly.
3. Utilize APIs to integrate data from existing enterprise applications or web services.
4. Broaden appeal to less technical users instead of leaving the creation of complex solutions up to traditional developers.
5. Expedite go-to-market of complex applications, usually at a fraction of the cost compared to traditional software deployments.

What are the advantages of a mobile app?

Better engagement:  According to Comscore, mobile websites see more visitors than mobile apps, but visitors spend 27 percent more time in apps. The data is clear. Retailers who provide shoppers with a native mobile user experience benefit from an increase in engagement over responsive websites.

Reduced cart abandonment: 70 percent of shoppers who add items to their cart within responsive websites leave without purchasing anything. In comparison, native mobile shopping carts that leverage Apple Pay and Google Pay at checkout and allow 1-click purchasing. reduce cart abandonment by 25 percent.

Increased discovery with push notifications:  Unique to native mobile apps are push notifications. According to Localytics, 52 percent of smartphone users have enabled these notifications on their smartphones. Marketers use push notifications to catch users’ attention by promoting products and reminding shoppers about their abandoned carts. Using data collected within their mobile app, retailers segment users to provide personalized recommendations that are both relevant and valuable to shoppers on the go.

Final Thoughts

There’s a lot of buzz around no-code and mobile apps for retailers in e-commerce. By staying informed, you can determine if a mobile app will add value to your brand and proceed accordingly.

Want to learn more about the intersection between no-code and app-based mobile commerce? Follow me on Twitter or subscribe to Sandbox Commerce’s blog for more around these growing trends.