1) 98% of Americans Switch Between Devices in a Day (Google Research)
98% (!!!) of users switch devices throughout the day. It seems slightly obvious but let it sink in that only 2% of your users do not switch devices. Is your store ready to sell on all types of devices?
2019 isn't waiting for anyone, so the time is now to start planning for your store's best year to date.
To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.
Unless you've been living under a rock, you probably know that net neutrality died last week, and you probably have some sort of opinion about it. Between those celebrating the Federal Communications Commission's vote, and those who believe this marks the end to free speech and the internet as we know it, everyone seems to have a strong opinion about the results of this vote. While it's easy to get caught up in your own opinion, and the heated debates seem to only enforce people's pre-established beliefs, I'm going to take this time to do a comprehensive overview of both sides to the situation, and what this vote really means for the future of the internet.
The Holiday Season is rapidly approaching, which means it's time for the US to kick it into high gear and do what we do best: shop! With the gross sales and number of Black Friday shoppers increasing steadily every year, we are poised to have one of the biggest Black Fridays on record. The holiday promotions continue to start earlier and earlier each year, which means retailers need to do everything possible to stay ahead of the competition and make the most of this season.
Even with the vast growth of online retail in the past decade, one of the biggest barriers that online merchants face today is low conversion rates. The ease of online shopping is what has made e-commerce so successful, but it also breeds an environment in which customers feel less pressure to buy. While conversion for brick and mortar shops average around 30%, online conversion rates of 5% or above are considered extremely good, as most online merchants average around 3%.
About two decades ago, Walmart failed to recognize the potential of the internet. As a result, Amazon was able to claim a significant portion of the big box chain’s retail audience, and the success of online retail has only skyrocketed since. This goes to show how detrimental it can be to ignore the potential that new technology and innovation can bring.