The Times Are a Changin' - Why Your Store Needs a Mobile App

Mar 28, 2018 12:12:40 PM / by Alec Boyd posted in E-Commerce, Launching Mobile App, Mobile Commerce, Native Apps, BigCommerce, Woo Commerce, Shopify, E-Commerce Trends

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To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.

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Net Neutrality: The Good, The Bad, and The Ugly

Dec 22, 2017 6:02:31 PM / by sterling posted in E-Commerce, E-Commerce Trends

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Unless you've been living under a rock, you probably know that net neutrality died last week, and you probably have some sort of opinion about it. Between those celebrating the Federal Communications Commission's vote, and those who believe this marks the end to free speech and the internet as we know it, everyone seems to have a strong opinion about the results of this vote. While it's easy to get caught up in your own opinion, and the heated debates seem to only enforce people's pre-established beliefs, I'm going to take this time to do a comprehensive overview of both sides to the situation, and what this vote really means for the future of the internet.

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Black Friday 2017: The Biggest Mobile Shopping Day Ever

Nov 17, 2017 2:30:52 PM / by sterling posted in E-Commerce, E-Commerce Trends, Improving Store Performance

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The Holiday Season is rapidly approaching, which means it's time for the US to kick it into high gear and do what we do best: shop! With the gross sales and number of Black Friday shoppers increasing steadily every year, we are poised to have one of the biggest Black Fridays on record. The holiday promotions continue to start earlier and earlier each year, which means retailers need to do everything possible to stay ahead of the competition and make the most of this season.

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Reasons Online Merchants Fail To Convert

Nov 9, 2017 4:49:00 PM / by sterling posted in E-Commerce, E-Commerce Trends, Mobile Commerce, Improving Store Performance

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Even with the vast growth of online retail in the past decade, one of the biggest barriers that online merchants face today is low conversion rates. The ease of online shopping is what has made e-commerce so successful, but it also breeds an environment in which customers feel less pressure to buy. While conversion for brick and mortar shops average around 30%, online conversion rates of 5% or above are considered extremely good, as most online merchants average around 3%.

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How Augmented Reality Will Shape the Future of Retail

Sep 13, 2017 3:55:51 PM / by sterling posted in E-Commerce, E-Commerce Trends, AR, Native Apps, Mobile Commerce

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About two decades ago, Walmart failed to recognize the potential of the internet. As a result, Amazon was able to claim a significant portion of the big box chain’s retail audience, and the success of online retail has only skyrocketed since. This goes to show how detrimental it can be to ignore the potential that new technology and innovation can bring.

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How Artificial Intelligence is Changing E-Commerce

Aug 25, 2017 11:42:53 AM / by sterling posted in E-Commerce, E-Commerce Trends, AI, Mobile Commerce

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For those of you who know Artificial Intelligence as solely the stuff of science fiction, wake up! Whether or not you're aware of it, Artificial Intelligence (AI) has already made its way into many aspects of your life. AI helps to power Google’s search engine, Netflix recommendations, Siri, and many more things you use every day.

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How to Keep Up With Changing Customer Expectations in E-Commerce

Aug 18, 2017 3:21:20 PM / by sterling posted in E-Commerce, E-Commerce Trends, Improving Store Performance

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Customer shopping behaviors have already changed – and the pressure is now on merchants to keep up. It seems like each new generation is demanding something different from the shopping experience, and the rise of e-commerce has brought an onslaught of customers with increasingly high expectations for speed, reliability and convenience for shopping.

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App Store Optimization Guide for Retail: How to Keep Up in a Mobile World

Aug 10, 2017 12:44:23 PM / by sterling posted in E-Commerce, E-Commerce Trends, Native Apps

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More than half of the world now uses a smartphone - a truly staggering statistic, especially considering it’s only been 25 years since Tim Berners-Lee made the ‘World Wide Web’ available to the public. Smartphones have truly become an extension of ourselves - a study conducted by Flurry shows that Americans spend over 5 hours a day on mobile devices, and about 92% of this time is spent in apps.

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How to Drive Traffic to Your E-Commerce Store: A Marketing Guide

Aug 2, 2017 11:47:02 AM / by sterling posted in E-Commerce, E-Commerce Trends, KPIs, Improving Store Performance, Mobile Commerce

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As many eCommerce retailers learn the hard way, having a great site or mobile app isn't enough to have a successful online retail business. Without adequate marketing, it is nearly impossible to see immediate sales and long term growth in your business. This is often an aspect of eCommerce that is daunting for startups and even larger businesses, but luckily it doesn't have to be a difficult task to gain an initial customer base or boost your sales and by using some simple marketing tools.

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5 Common Questions Asked by Retailers Going Mobile

Jul 27, 2017 6:17:10 PM / by sterling posted in E-Commerce, E-Commerce Trends, Launching Mobile App, Mobile Commerce, Native Apps, BigCommerce, Shopify, Woo Commerce

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For many retailers, making the choice to build a mobile app is somewhat daunting. It is a pricey investment that isn't necessarily right for every business, and can often not pay off in the way you hope. We see a lot of retailers in this position, and we've come up with some frequently asked questions that make help expedite the process of going mobile.

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