More than half of the world now uses a smartphone - a truly staggering statistic, especially considering it’s only been 25 years since Tim Berners-Lee made the ‘World Wide Web’ available to the public. Smartphones have truly become an extension of ourselves - a study conducted by Flurry shows that Americans spend over 5 hours a day on mobile devices, and about 92% of this time is spent in apps.
As many eCommerce retailers learn the hard way, having a great site or mobile app isn't enough to have a successful online retail business. Without adequate marketing, it is nearly impossible to see immediate sales and long term growth in your business. This is often an aspect of eCommerce that is daunting for startups and even larger businesses, but luckily it doesn't have to be a difficult task to gain an initial customer base or boost your sales and by using some simple marketing tools.
For many retailers, making the choice to build a mobile app is somewhat daunting. It is a pricey investment that isn't necessarily right for every business, and can often not pay off in the way you hope. We see a lot of retailers in this position, and we've come up with some frequently asked questions that make help expedite the process of going mobile.