Black Friday 2017: The Biggest Mobile Shopping Day Ever

Nov 17, 2017 2:30:52 PM / by sterling posted in E-Commerce, E-Commerce Trends, Improving Store Performance

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The Holiday Season is rapidly approaching, which means it's time for the US to kick it into high gear and do what we do best: shop! With the gross sales and number of Black Friday shoppers increasing steadily every year, we are poised to have one of the biggest Black Fridays on record. The holiday promotions continue to start earlier and earlier each year, which means retailers need to do everything possible to stay ahead of the competition and make the most of this season.

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Reasons Online Merchants Fail To Convert

Nov 9, 2017 4:49:00 PM / by sterling posted in E-Commerce, E-Commerce Trends, Mobile Commerce, Improving Store Performance

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Even with the vast growth of online retail in the past decade, one of the biggest barriers that online merchants face today is low conversion rates. The ease of online shopping is what has made e-commerce so successful, but it also breeds an environment in which customers feel less pressure to buy. While conversion for brick and mortar shops average around 30%, online conversion rates of 5% or above are considered extremely good, as most online merchants average around 3%.

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How to Keep Up With Changing Customer Expectations in E-Commerce

Aug 18, 2017 3:21:20 PM / by sterling posted in E-Commerce, E-Commerce Trends, Improving Store Performance

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Customer shopping behaviors have already changed – and the pressure is now on merchants to keep up. It seems like each new generation is demanding something different from the shopping experience, and the rise of e-commerce has brought an onslaught of customers with increasingly high expectations for speed, reliability and convenience for shopping.

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How to Drive Traffic to Your E-Commerce Store: A Marketing Guide

Aug 2, 2017 11:47:02 AM / by sterling posted in E-Commerce, E-Commerce Trends, KPIs, Improving Store Performance, Mobile Commerce

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As many eCommerce retailers learn the hard way, having a great site or mobile app isn't enough to have a successful online retail business. Without adequate marketing, it is nearly impossible to see immediate sales and long term growth in your business. This is often an aspect of eCommerce that is daunting for startups and even larger businesses, but luckily it doesn't have to be a difficult task to gain an initial customer base or boost your sales and by using some simple marketing tools.

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