"Actionable data" is one of those phrases that you've likely seen being tossed around in online digital marketing forums but haven't had the time to really understand what it means to you and your business. From Google Analytics to Facebook for Business to Intercom; a ton of tools promise to provide insights that help brands and retailers better understand who their customers are, but few actually provide the tools that a small/midsize business needs to deliver the ROI without hiring a third-party consultant. One proven tool that online retailers and digital agencies seem to underutilize today is the power of push notifications.
To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.
Word of mouth - especially customer reviews - are one of the strongest tools an ecommerce entrepreneur has at their disposal. It is easy to let frustration set in after your customers are happily consuming your product and not sharing rave review, here are a few steps to encourage your customers to submit reviews.
For many retailers, making the choice to build a mobile app is somewhat daunting. It is a pricey investment that isn't necessarily right for every business, and can often not pay off in the way you hope. We see a lot of retailers in this position, and we've come up with some frequently asked questions that make help expedite the process of going mobile.