To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.
Even with the vast growth of online retail in the past decade, one of the biggest barriers that online merchants face today is low conversion rates. The ease of online shopping is what has made e-commerce so successful, but it also breeds an environment in which customers feel less pressure to buy. While conversion for brick and mortar shops average around 30%, online conversion rates of 5% or above are considered extremely good, as most online merchants average around 3%.
About two decades ago, Walmart failed to recognize the potential of the internet. As a result, Amazon was able to claim a significant portion of the big box chain’s retail audience, and the success of online retail has only skyrocketed since. This goes to show how detrimental it can be to ignore the potential that new technology and innovation can bring.
For those of you who know Artificial Intelligence as solely the stuff of science fiction, wake up! Whether or not you're aware of it, Artificial Intelligence (AI) has already made its way into many aspects of your life. AI helps to power Google’s search engine, Netflix recommendations, Siri, and many more things you use every day.
As many eCommerce retailers learn the hard way, having a great site or mobile app isn't enough to have a successful online retail business. Without adequate marketing, it is nearly impossible to see immediate sales and long term growth in your business. This is often an aspect of eCommerce that is daunting for startups and even larger businesses, but luckily it doesn't have to be a difficult task to gain an initial customer base or boost your sales and by using some simple marketing tools.
For many retailers, making the choice to build a mobile app is somewhat daunting. It is a pricey investment that isn't necessarily right for every business, and can often not pay off in the way you hope. We see a lot of retailers in this position, and we've come up with some frequently asked questions that make help expedite the process of going mobile.