"Actionable data" is one of those phrases that you've likely seen being tossed around in online digital marketing forums but haven't had the time to really understand what it means to you and your business. From Google Analytics to Facebook for Business to Intercom; a ton of tools promise to provide insights that help brands and retailers better understand who their customers are, but few actually provide the tools that a small/midsize business needs to deliver the ROI without hiring a third-party consultant. One proven tool that online retailers and digital agencies seem to underutilize today is the power of push notifications.
To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.
Word of mouth - especially customer reviews - are one of the strongest tools an ecommerce entrepreneur has at their disposal. It is easy to let frustration set in after your customers are happily consuming your product and not sharing rave review, here are a few steps to encourage your customers to submit reviews.
There are thousands of different promotions a store can use to attract and boost business. Whether it’s 20% or $5 off your next purchase, many managers check a few cost figures and then arbitrarily throw their favorite promotion into action. By tracking and testing your different promotions, you can optimize and run the most effective sale
On February 1st, after 47 years being known as Wal-Mart Stores, the world's largest retailer will officially change it's name to Walmart Inc.
About two decades ago, Walmart failed to recognize the potential of the internet. As a result, Amazon was able to claim a significant portion of the big box chain’s retail audience, and the success of online retail has only skyrocketed since. This goes to show how detrimental it can be to ignore the potential that new technology and innovation can bring.
Its no secret that having a mobile app is increasingly important for almost any business, especially retail. Customers are demanding the convenience and efficiency that an app brings, and this is showing through increased sales, customer satisfaction, and revenue for countless retail companies who invested in a mobile app.
Customer shopping behaviors have already changed – and the pressure is now on merchants to keep up. It seems like each new generation is demanding something different from the shopping experience, and the rise of e-commerce has brought an onslaught of customers with increasingly high expectations for speed, reliability and convenience for shopping.
More than half of the world now uses a smartphone - a truly staggering statistic, especially considering it’s only been 25 years since Tim Berners-Lee made the ‘World Wide Web’ available to the public. Smartphones have truly become an extension of ourselves - a study conducted by Flurry shows that Americans spend over 5 hours a day on mobile devices, and about 92% of this time is spent in apps.
For many retailers, making the choice to build a mobile app is somewhat daunting. It is a pricey investment that isn't necessarily right for every business, and can often not pay off in the way you hope. We see a lot of retailers in this position, and we've come up with some frequently asked questions that make help expedite the process of going mobile.