To successfully run an e-commerce website in 2018, you need to create an amazing mobile experience. The numbers don’t lie - early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile. By not catering to this segments needs, you’re setting yourself up for failure.
In a scramble for retailers of all shapes and sizes to adapt to the mobile world, they’re focusing on getting their product out the door and forgetting their reputation of quality that they spent so long crafting. An alarming 85% of mobile users have experienced difficulty executing a mobile transaction. To make the problem even worse - studies show that 45% of users will shop with a competitor after a sub-optimal mobile experience.
E-commerce stores are turning to is responsive web apps. Responsive web apps require the mobile shopping experience to be reliant on the website as the foundation of its technology. The issue quickly becomes out of hand as issues compound from scaling an entire website down to a phone screen and alterations to the website can have unknown issues on your mobile app.
After weighing all of the cons of a responsive website, it becomes clear the native mobile apps are essential. Now we’re going to expand upon and explore the benefits of a native app.
Early statistics for 2018 indicate that more than half of your potential customers are shopping while mobile.
The Power of Push Notifications
Mobile apps allow you to cut through the static and send push notifications to your entire audience or segment a specific cohort. It doesn’t take much imagination to quickly realize how cart abandonment can be improved after sending a push notification offering a discount for the item they left abandoned in their cart.
Push notifications are also for extending engagement beyond social media and in-store interactions. Reward your most loyal shoppers! Make sure they’re the first to know when a popular item is restocked.
Expanding Brand Loyalty
Going beyond our previous example in push notifications, features like location-based notifications, augmented reality (AR) to let users snap a photo of themselves and know exactly how that product will look on them.
Sandbox Commerce’s Engagement Dashboard allows marketers to export mobile users to Klaviyo and Mailchimp. Quickly create campaigns that match user segments and shopping behaviors.
Knowing Your User
Experienced digital marketers knows that rich user data is worth its weight in gold. As more e-commerce stores begin to sell across different channels like traditional big-box retailers and web giants like Amazon, they’re losing an understanding of who their customers are.
Start to recapture user data and learn who your customers are. For every unique download, a plethora of rich user data comes along with it. From there it’s easy to create look-alike campaigns and optimize other campaigns.
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